Archives 2003-2004

November 2004 The Art of Marketing Japan is becoming less competitive in Asia and worldwide. Why ?   Tokyo Chapter, Updated : Nov. 01, 2004    October 2004 Promise of IC Tags Many people have dreamed of studying distribution practices and developing models that will fit seamlessly into tomorrow's lifestyles.   Tokyo Chapter, Updated : Oct. 18, 2004   China's Impact Much of the talk at the 2003 International Auto Chow was China.   Tokyo Chapter, Updated : Oct. 04, 2004    September 2004 The Battle of Ideas Japanese companies may be deficient in many areas, but I suspect what the need most is people who are determined to drill down to core concepts, to passionately debate issues and innovations, and to engage 100% at work.   Tokyo Chapter, Updated : Sep. 20, 2004   Creating Value, Selling Wow Most people think the companies that are doing well are distinguished by their ability to make and sell products cheaply.   Tokyo Chapter, Updated : Sep. 06, 2004    August 2004 Database Marketing People have been proclaiming the wonders of database marketing for many years now   Tokyo Chapter, Updated : Aug. 23, 2004   Redefining the Experience The economy is looking up, but it is still fraught with uncertainty and anxiety.   Tokyo Chapter, Updated : Aug. 02, 2004    July 2004 Rethinking Employment Practices I am worried about the working force's mental health.   Tokyo Chapter, Updated : Jul. 12, 2004    June 2004 Taking off the Blinders Marketing seems wanting, both qualitatively and quantitatively. All too few of Japan's business leaders are conversant in the language of marketing or marketing-savvy.   Tokyo Chapter, Updated : Jun. 28, 2004   The Death of the Complete Catalog Our sales people have turned up a strange phenomenon. Or perhaps it is not so strange. Perhaps it is just something I had not noticed before.   Tokyo Chapter, Updated : Jun. 14, 2004    May 2004 Data Does Not Equal Trust The idea of putting the farmer's name on agricultural products has proved immensely popular.   Tokyo Chapter, Updated : May 31, 2004    April 2004 Accounting for the Deterioration in Product Quality There has been a marked and seemingly run-away decline in the quality of Japanese goods and services over the last dozen or so years.   Tokyo Chapter, Updated : Apr. 21, 2004   The 20:80 Rule The standard rule of thumb is that 20% of your customers account for 80% of your sales and profits   Tokyo Chapter, Updated : Apr. 07, 2004    March 2004 The Rebirth of Local Specialty Shops I am currently working for a major home electronics company to rebuild their nationwide chain of one-brand shops, and I have made a number of (re)discoveries worth sharing.   Tokyo Chapter, Updated : Mar. 22, 2004   Streamlining vs. Cutting Corners The big national newspapers seem to be running apologies every day from this or that company for some new affront to public sensibilities.   Tokyo Chapter, Updated : Mar. 09, 2004    February 2004 Marketing for the New Era Ever-more-sophisticated management is needed to win over today's customers. It is no longer enough simply to satisfy consumer requirements.   Tokyo Chapter, Updated : Feb. 26, 2004   From Winner Takes All to Winner Gives All The business press has been filled with talk of winners and losers. Which companies are thriving? Which are nose-diving?   Tokyo Chapter, Updated : Feb. 09, 2004    January 2004 God is in the Details There are lots of ways manufacturers and retailers can make their lives easier. But none of them excites the average customer.   Tokyo Chapter, Updated : Jan. 26, 2004   Surviving Commodification Printing technology has become very standardized. No matter where you have something done, the results are basically the same for most purposes.   Tokyo Chapter, Updated : Jan. 12, 2004   How to Lead a Micro Business to Water They Want to Drink Micro Business and Government: Advantages and Disadvantages. An article by Barbara Gabogrecan   Melbourne Chapter, Updated : Jan. 09, 2004   Children and Advertising Zoya Parfenova and Olivier Anselmo started from the premise that advertising hoardings are omnipresent in our society and analyzed those that were located close to schools in Geneva.   Geneva Chapter, Updated : Jan. 02, 2004    December 2003 Regaining the Sense of Mission The collapse of corporate organizations has been truly worrying.   Tokyo Chapter, Updated : Dec. 23, 2003   Meaning It It is amazing how many things can go wrong at once. Everything seems to be falling apart at once, and things are tough all over.   Tokyo Chapter, Updated : Dec. 08, 2003   Information for All The World Summit on the Information Society (WSIS) is one the major events being held in Switzerland as part of the Geneva International.   Geneva Chapter, Updated : Dec. 05, 2003    November 2003 Beyond Plain Vanilla The recession is not the primary reason things don't sell. If it were, nothing would be selling.   Tokyo Chapter, Updated : Nov. 24, 2003   Seniors as Market Leaders Marketers have to think of the 65-and-ups as market leaders.   Tokyo Chapter, Updated : Nov. 10, 2003    October 2003 Resonance Marketing Yielding to friends' urging, Yoshikawa Kyoji recently published a book from President press : The Resonance Engine   Tokyo Chapter, Updated : Oct. 27, 2003   Which marketing solutions should be adopted for which enterprise cultures? It isn't easy to combine an enterprise culture that may have been in existence for many years with a marketing concept.   Geneva Chapter, Updated : Oct. 15, 2003   Simplification After three years doing something else, Funawatari Tomohiko is back in product development.   Tokyo Chapter, Updated : Oct. 13, 2003    September 2003 A Time to Act Information has never been more available. Nor have people ever been more anxious about their inability to tell what the future holds.   Tokyo Chapter, Updated : Sep. 29, 2003   The Walkman Way I was working in planning for Sony back when the first Walkman was put on the market about 20 years ago...   Tokyo Chapter, Updated : Sep. 15, 2003   The Fine Art of Chocolate When tasting chocolate, you should always start with the least strong. Smell the bar and observe its color.   Geneva Chapter, Updated : Sep. 01, 2003    August 2003 Meeting the Challenge A number of foreign-capital retailers have set up shop in Japan since the bubble's collapse about a decade ago.   Tokyo Chapter, Updated : Aug. 25, 2003   A Few Presidential Words I trust you've been enjoying our special summer and using the sunshine!   Seattle Chapter, Updated : Aug. 01, 2003    July 2003 A Smile is Better than a Scowl! Bob Delbeque puts on a hysterically funny one-man show as his way of conveying business advice.   Geneva Chapter, Updated : Jul. 19, 2003   The Secret Ingredient I had a chance to talk with some women today about shopping, and one of the subjects I raised was that McDonalds is selling hamburgers for JPY59.   Tokyo Chapter, Updated : Jul. 17, 2003   Children of the Boomers What are the most promising consumer segments ? First is old people   Tokyo Chapter, Updated : Jul. 10, 2003   Food Product Brands Everbody talks about the vast diversification of consumer preferences, but I wonder if manufacturers are really offering a broader range of product options.   Tokyo Chapter, Updated : Jul. 01, 2003    June 2003 The Global Good Modern society is awash in material affluence, comfort, and convenience, and economic growth has become an end in and of itself.   Tokyo Chapter, Updated : Jun. 10, 2003    May 2003 Is there a Marketing Strategy for Migrations ? In general, the world of human rights and that of business treat each other with a degree of caution.   Geneva Chapter, Updated : May 20, 2003   Ethics for our Time The lack of corporate ethics has cast a pall over the whole of society.   Tokyo Chapter, Updated : May 15, 2003    March 2003 Crisis Communication A crisis is a situation of disturbance, disruption, tension, negativism, even of catastrophe. In short, an unpleasant experience.   Geneva Chapter, Updated : Mar. 15, 2003    February 2003 Marketing Excellence Award for Cartier S.A. Cartier S.A. won a Marketing Excellence Award, a distinction conferred by an international jury consisting of national and regional members of the MCEI.   Geneva Chapter, Updated : Feb. 25, 2003