But it is difficult to ensure this is done honestly given harvest uncertainties and the limits to what one person can produce. Plus, seasons are short -- even if farmers use different strains to extend the harvest season. And there are the additional uncertainties of the weather and possible disease or infestation. So putting the producer's name on every agricultural product turns out to be a very expensive proposition with small-scale operations or either end.
  
As a result, some people have switched to describing how the product was grown, the assumption being that the same product grown the same way will turn out the same. And many more producers and retailers would flock to this if it were standardized and sanctioned by law. But would consumers buy it ?
  
Why do consumers want the farmer's name on the product? Very simply, because they do not trust the distribution and retail chain. because they think the producer's name is their only guarantee of product quality and food safety. Retailers who want to win back this trust will have to work harder on ensuring traceability and enhancing credibility. Traceability without credibility is not traceability. Data people do not trust only feeds suspicion.
  
Ishikawa Yuki
I Corporation