Archives 2005

December 2005 Population Bust to Hurt Urban Areas Even though the average life span continues to grow, the total fertility rate is down enough that, at some point, the population is going to stop growing and start shrinking.   Tokyo Chapter, Updated : Dec. 20, 2005    November 2005 Is Your Marketing Keeping up with Your Market? Almost unnoticed, generation X/Yers have become the core consumer cohort. Not only does this represent greater values diversification...   Tokyo Chapter, Updated : Nov. 30, 2005   The Dutroux Case: what communication to suit which justice Summary of conference by Xavier Magnée, the famous Belgian lawyer who assumed the defense of Dutroux.   Geneva Chapter, Updated : Nov. 23, 2005   Once More with Feeling The media have been carrying a seemingly endless stream of corporate malfeasance stories.   Tokyo Chapter, Updated : Nov. 16, 2005    October 2005 Melbourne launches its website Melbourne's Chapter announces the launch of their new website   Melbourne Chapter, Updated : Oct. 21, 2005   Will Lightning Strike Twice ? JR Shikoku Railway has a small and shrinking niche to work in.   Tokyo Chapter, Updated : Oct. 10, 2005    July 2005 Serving the Community Marketing? To me, this means being clearly aware of your position and comfortable with your identity in the market and then doing things you can be proud of to meet your own and the market's expectations.   Tokyo Chapter, Updated : Jul. 27, 2005    June 2005 The Wow Factor It used to be that good marketing included talking with the customer, identifying customer needs and wants, and then satisfying them.   Tokyo Chapter, Updated : Jun. 27, 2005   Speed is of the Essence People sometimes invoke serendipity -- fortuitous chance occurrences -- to explain their success.   Tokyo Chapter, Updated : Jun. 13, 2005   Switzerland Confronted with Organized Criminality On Thursday, May 26th, the Geneva chapter members, in all solemnity, were eager to listen to Claude NICATI, Deputy State Prosecutor of the Swiss Confederation.   Geneva Chapter, Updated : Jun. 01, 2005    May 2005 No Longer Just Information Channels So far, the media have been used primarily to convey information. They have been information channels.   Tokyo Chapter, Updated : May 28, 2005    April 2005 Surgery to improve an image The MCEI Geneva Chapter suddenly felt a desperate need for eternal youth and beauty.   Geneva Chapter, Updated : Apr. 28, 2005   You Have to Educate the Customer It was Minami Haruo, the great "enka" performer, who popularized the phrase "the customer is god."   Tokyo Chapter, Updated : Apr. 18, 2005    March 2005 Women love intelligent men, but not vice-versa... This is revealed by a British survey, delivered by four university students...   Brussels Chapter, Updated : Mar. 31, 2005   The Death of National Brands Television advertising had a major impact in Japan starting around 1960 or so.   Tokyo Chapter, Updated : Mar. 07, 2005    February 2005 Where It's Happening You think long and hard. What are the problems? What are the answers? You draw up a plan. Refine it.   Tokyo Chapter, Updated : Feb. 21, 2005   Escaping the Defeatist Spiral The legmen and office people seem lethargic.   Tokyo Chapter, Updated : Feb. 07, 2005    January 2005 Focusing on the Active Elders There are many, many problems on the horizon. What will the U.S. and Chinese economies do next year? What about the price of oil?   Tokyo Chapter, Updated : Jan. 11, 2005   Planet of the Apes There has been considerable adulation of "winners" in the American management mode, and many people are paying more attention to these models than to their own situations.   Tokyo Chapter, Updated : Jan. 01, 2005