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Archives 2005

 
07/27/2005 - Serving the Community
MCEI Tokyo, Tokyo, Japan
 
Marketing? To me, this means being clearly aware of your position and comfortable with your identity in the market and then doing things you can be proud of to meet your own and the market's expectations.
 

And I believe that retailing and services are currently in the best position t do this. Such is not to disparage the very considerable support povided by manufacturers and wholesalers, but it is to say that rtailers and service providers are in the best position to know their markets, to understand what is expected of them, and to do work they can be proud of every day.
  
Part of this is because they have clearly defined markets. They serve communities, defined as the people living within comfortable-access distance. This is true for everybody?the 1.3 million retail outlets and the 1.8 million service providers as well as the big convenience-store chains, the home centers stocking over 50,000 SKUs, the little beauty shops with five or fewer employees, the department stores with centuries-long traditions, and everyone else. Each has its market. Each has its community. And by serving the community well, each contributes to the broader society's sound development.
  
Takasu Shuhei
Marketing Space
  

 

 


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