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Latest news 
In this section of the MCEI's website, you will find a collection of news and articles that have been written by the different MCEI Chapters.
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December 2007 |  | Business Coaching
Not long ago, it was all the rage to have a mentor. But this was usually perceived as free support. Hence the business coach -- who felt free to charge.
Melbourne Chapter, Updated : Dec. 20, 2007
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November 2007 | | World Congress in Morocco (November 3-7, 2007)
We were all in all fifty-three, MCEI Geneva members and spouses, maybe culture or golf addicts, but certainly all faithful participants to most of MCEI World Congresses...
Geneva Chapter, Updated : Nov. 29, 2007
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October 2007 | | Calbee Quality
The August 28, 2007, MCEI Tokyo regular monthly meeting's guest speaker was (Marketing Division Leader) Eguchi Satoshi from Calbee Foods Co., Ltd.
Tokyo Chapter, Updated : Oct. 18, 2007
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June 2007 | | Seeing the Invisible
Modern management does not see the invisible. It does not think about anything that cannot be measured and quantified.
Tokyo Chapter, Updated : Jun. 05, 2007
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May 2007 | | Liverpool in May 2007
May meeting report, trip to Geneva and Liverpool capital of culture in 2008
Liverpool Chapter, Updated : May 31, 2007
| Food Publicity and Child Obesity
Every year, the Geneva chapter of MCEI and the Geneva University Observatory for Sales and Marketing Strategies (OVSM) , confer a prize to the student who provides the best thesis on ethical aspects of marketing communication. Didier Godmé, who is this year's winner with a study on the consequence of food advertisements on overwieght children, has presented to us a survey thereof.
Geneva Chapter, Updated : May 03, 2007
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April 2007 | | The Value of Values
I met many people and made many discoveries at the 2006 MCEI Asian Marketing Conference in Taipei. Among the most memorable experiences I had were visiting Din Tai Fung...
Tokyo Chapter, Updated : Apr. 23, 2007
| Selling Quality, Building Loyalty
The proliferation of available options has meant that social conventions and customs are less and less binding and most consumers pay much less attention than before to what other people think about them.
Tokyo Chapter, Updated : Apr. 05, 2007
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March 2007 | | Dangers of Communication faced by our Youth Today
On Thursday March 22nd, the Geneva chapter was proud to introduce Mr. Pierre Maudet, Master in Law, President of the Federal Commission for Youth and Childhood, who tackled the oh so topical subject of Youth and the Dangers of Communication.
Geneva Chapter, Updated : Mar. 22, 2007
| Liverpool in March 2007
The Liverpool chapter of MCEI held its fourth meeting on 15th. March, 2007, at the Racquets Club.
Liverpool Chapter, Updated : Mar. 16, 2007
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January 2007 | | The Quick and the Dead
Even before marketing, there is the reality that the only money a company has is what it gets from its customers. Unless consumers choose to give a company their money, the company dies. It is that stark. And consumers now have more choice than ever before.
Tokyo Chapter, Updated : Jan. 25, 2007
| Miracles of Neurosurgery
Brilliant! Our speaker was indeed brilliant. Like Sheherazade with the Persian king in the Thousand and One Nights, Prof. Ramadan, eminent neurosurgeon, of Egyptian origin, captured our attention. The subject matter in itself was one that concerns all of us since our spine starts aging at 20 .
Geneva Chapter, Updated : Jan. 22, 2007
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