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Who we are ?

The MCEI Marketing Communications Executives International, formely known as the S.P.E.A. (Sales Promotion Executives Association), was founded in 1954 in New York.

  

The MCEI is a dynamic group of senior business people from around the world, who have formed a fellowship that spans 9 National Chapters, in 8 countries. 

  

The members of the MCEI represent the professions of Marketing, Public Relations, Advertising, Communications and Corporate Executives.

  

In a nutshell, MCEI is :

  

  • A unique international association spanning the entire spectrum of business management and marketing communication techniques, not being committed to any medium, but bringing together a wide universe of ideas involving all media and ways of action.
  • People, a great diversity ot top-level people in marketing, advertising, public relations, sales promotion and other disciplines in the business field.
  • Education, through Conferences and Workshops to the study and training of new techniques and trends.

  • Information, through newsletters and other media - ides, news, meeting, highlights and case histories.

  • Recognition, especially in the coveted "Marketing Excellence Award", of which three are given each year by an international jury of renowned experts.

  • Events - in addition to the world congress every two years and the seminars, MCEI Chapters conduct regular meeting programs providing educational opportunities.

  • Professionalism - a place for every member to expand his or her expertise in the full range of marketing communications and management areas.

  • Friendship - conviviality, cordiality, user-friendliness and solidarity are giving the true image and the very special spirit of a dynamic and efficient human network.

 


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MCEI International - PO Box 524 - CH-1215 Geneva 15 - Switzerland - Phone : +(41-22) 798 25 44 - Fax: +(41-22) 788 20 75