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MCEI World Congress 2005 - Program
MCEI World Congress
“Ethics in Marketing Communication”Geneva, 19 – 22 September, 2005
Program
Sunday, September 18 | Ramada Park Hotel | 20:00 | Reception to welcome the overseas delegates. Geneva Chapter committee members are invited to join this get-together. |
Overseas delegates should arrive either on Sunday night or early Monday morning. Monday, September 19 Morning program for everyone | RP Hotel | 08:30 | Congress opens for late registration and distribution of badges | | 08:45 | Official opening (MCEI International Chairman Dr. Paul Genton).
Introduction to the theme of the congress : « The Purchase Risk » Prof. Michelle Bergadaà, OVSM – HEC, Université de Genève | | 09:00 | Keynote speaker: Prof. Moussibahou Mazou, form. Director, Universal Postal Union: “Communication from Talking Drums to E mail" | | 10:00 | M. Piet Steel, Vice-President for External Affairs, Toyota Motor Europe, “Toyota-way Marketing | | 10:45 | Coffee break | | 11:00 | Dr. Romeo Paioni, Novartis, "Communication in the Pharmaceutical Industry: a Case of Ethical Marketing | | 11:30 | M. Guillaume Motte, DG Fnac Switzerland, « An ethical and dynamic marketing communication policy » | | 12:15 | Lunch, Guest of Honor: Prince Charles Napoléon, PhD (economics and political science), Deputy Mayor of Ajacio-Corsica, "Can Development Respect Cultural Identity? A Corsica Case Study" | | 14:00 | Q&A time and announcements |
Afternoon program for overseas delegates (Geneva members also welcome): | RP Hotel | 14:15 | Departure by bus to the city center | | Geneva city center | 14:30 | Meeting with Geneva Tourist Office Director General and market managers | | 15:00 | Guided tour of the old town of Geneva | | 16:00 | Visit to a well known watch-making company | | 17:30 | Free time | | Restaurant | 19:00 | Dinner at a typical “bistrot” in the historical city of Geneva | | 22:30 | Depart by bus for the Ramada Park Hotel |
Tuesday, September 20 | RP Hotel | 08:30 | Depart by bus for Annecy, France (Welcome by the members of our new French Chapter) | | Annecy | 10:00 | Entremont (France’s biggest cheese company): visit and presentation | | 12:00 | Lunch (a cheese tasting experience) at Entremont (until 13:00) | | 13.30 | Mobalpa (one of Europe’s biggest furniture chains): visit and presentation (until 15:30) | | 16:00 | Botanic (international gardening chain): visit and drinks | | RP Hotel | 18:00 | Back to the Ramada Park Hotel | | 19:00 | Gala Dinner (Guest attraction: the famous Belgian Bob Delbecque) |
| RP Hotel | 08:30 | Depart by bus for the Vevey -Montreux-Broc region (Vaud-Fribourg) | | Vevey | 10:00 | Nestle (global foods company): visit to the chocolate factory in Broc and presentation on “Nestlé marketing communication | | 12:30 | Lunch in the famous medieval town of Gruyère (Fribourg) | | 13:45 | Depart by bus for Lausanne | | Lausanne | 14:00 | Olympic Museum: visit and lecture on “C.I.O Communication | | 15:45 | Depart by bus for Nyon, visit to Medtronic (pace maker production) | | Versoix | 16:45 | If time permits, return to Geneva by boat across Lake Leman | | Geneva | 18:10 | Return to the Ramada Park Hotel | | RP Hotel | 18:30 | Congress adjourns – Farewell to our friends from abroad |
NB: Most presentations will be in French. Each national group
is responsible for arranging interpretation as necessary. | |
