| A : | « New Trends for Marketing & Communication Excellence » |
| 09:00 | Introductory words :
Prof. Dr. Paul Genton, International President of the MCEI
Prof. Dr. Bruno Calì, President oh the Rome MCEI Chapter |
| 09:10 | Welcome speech Prof. M. Fausto Esposito General Manager of the Assocamerestere (Italian Chambers of Commerce in the World), Rome |
| 09:20 | Keynote speech by His Excellency Prof. Dr. Filippo di Iorio (fmr. Italian Representative EC in Brussels) on "New Ways to Deal with and Make Business in European Market" |
| 09.50 | Quick Coffee Break
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| B : | « New Concepts in Marketing and Communication » |
| 10:00 | M. Robert Kuijpers, (Executive Chairman, SN Bruxelles Airlines - Bruxelles)
"New Marketing and new Communication for a new Airline" |
| 10:45 | M. James Bissell (CEO - Hôpital de La Tour - Genève)
"Motivation of the Hospital staff and Health Care Marketing" |
| 11:30 | Dr. Bernhard Prestel (Senior Partner - Team Consult - Zurich)
"Market Research Applied to the Security Marketing Communication Management" |
| 12:15 | End of first session Transfer by the restaurant " IL BARROCCIO ", Via dei Pastini 13, (200 mt. near the Conferences' center) for Lunch |
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| C : | « New Ways and Means to Market and Communicate » |
| 14:00 | Mme Cosima F. Barone (Banking and Financial Consultant - Rome)
"How to Communicate now in the Banking and Finance World" |
| 14:45 | Prof. Alberto Sessa (CEO the Institute of Touristic Sciences of Rome)
"How to Promote Tourism in a Depressed Economy" |
| 15:30 | Prof. Bruno Calì (professor of Hotel Marketing and Management - Rome)
"New Challenges for the Promotion & Development of Hotel Business" |
| 16:10 | Quick Coffee Break |
| D : | « New Marketing & Communication Tools, Outside/Inside » |
| 16:20 | Mme. Marina Tavolato (Présidente of "Travel Marketing Communication" - Rome)
"A Survey of the Most Effective Marketing Communication Practices" |
| 17:00 | M. Reginald Vermeiren (Top Management Advisor - Bruxelles)
"How to get Employees Supporting Changes in the Marketing Field" |
| 17:45 | M. Tadakatsu SAITO (Shiseido Managing Director - Tokyo)
"Marketing Strategies for Achieving a V-shaped Recovery in a Recessionary Economy" |
| 18:30 | End of session
Transfert to the hotels |
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| 20:00 | Transfert to the PARCO DEI PRINCIPI, for the Gala Dinner. |
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